Let’s get that dream of yours into people’s hands.

I’m Jeff Vondenkamp, and I’ve spent the past 12 years growing emerging brands across consumer goods, technology, and hospitality. From concept to brand strategy, formulation to manufacturing, distribution to channel sales - I’ve worked cross-functionally with teams to transform founder visions into operational frameworks that support meaningful brand experiences.

Today, I’m the founder and sole operator of Sauna Water, a wellness beverage brand that celebrates sauna culture and the wellness movement that’s sweeping the country. Since 2023, we’ve doubled revenue year-over-year, expanded to 400 retailers across 26 states, and built a growing direct-to-consumer channel. Through intentional design, lifestyle brand building, and placement strategies, we’re creating functional beverages that bring presence to people’s everyday hydration.

I’m also the co-founder of Portage Brewing, a destination brewery in Walker, Minnesota. Since 2017, we built our entire brewery and taproom experience, released more than 300 products, and built a self-distribution and distributor networks which helped us surpass 350 retail partners. Through intentional design, investment strategies, and partnership - Portage earned a place among Minnesota’s top 20 rated breweries.

Whatever the size of your company or project, I’m here to bring clarity, organization, and meaningful strategies to your brand, products, and teams. I’m currently open to consulting or fractional work, and look forward to connecting.

Cheers,

Jeff